AI for sales and marketing

An AI teammate for sales that finds the deals that went quiet

Glimmer works in your team chat. It reads the sales WhatsApp chats and lists every live deal. It finds the quotes nobody followed up and shows which promo brought in sales. You choose which messages need your OK before they go to a customer.

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47

WhatsApp sales chats read in one ask.

19 live deals found, and 6 that had gone quiet for 7 days or more.

Three jobs it takes off your team

Where the hours go in sales and marketing

Deals are spread across WhatsApp chats. Quotes go out without a follow-up, and nobody knows which promotion sold anything.

Sales and marketing

The pipeline, rebuilt from WhatsApp

Every deal starts as a WhatsApp thread and most of them stay there, nothing makes it into a CRM, so nobody knows what's live, what's dead, or which lead has been sitting in silence for two weeks.

The CRM nobody keyed in, reconstructed anyway. One ask, and every live deal, and every quiet one, is on a list.

LarkAsk GlimmerInteriors · SalesIllustrative
DP
Daniel PereiraThu, 6:47 PM

@Glimmer boss wants a pipeline number tomorrow and honestly everything is in WhatsApp. Can you go through the sales threads and tell me what's actually live, and what's gone quiet on us?

GlimmerBotThu, 6:58 PM

Went through 47 chats on the sales WhatsApp Business line. 19 live deals, roughly S$212k if everything lands. The worry list: 6 deals worth S$74k where the last message is ours and it's been quiet 7+ days. Biggest three:

LeadStageValueQuiet for
Hartveld Clinic, NovenaQuote sentS$32,00012 days
Kembara Logistics officeSite visit doneS$18,5009 days
Serene Dental, BedokRevised quoteS$12,8008 days

One honest gap: two of the 47 threads moved to Marcus's personal number partway through, and I can't see those, his last note on them is three weeks old, so I've left them out of the S$212k rather than guess. I've put the full list in a Google Sheet and can keep it updated daily. Want me to draft nudges for the six quiet ones?

DP
Daniel PereiraThu, 7:02 PM

Draft the nudges, and yes keep the sheet running. That's the CRM we kept saying we'd set up 😅

Sales and marketing

Every quote chased, with the context remembered

Quotes go out by email and WhatsApp, then everyone moves to the next fire. Nobody tracks who was quoted and never chased, the follow-up happens only when the customer calls, usually to say they went with someone else.

The chase list writes itself. Nine unchased quotes surface, and the first follow-up comes drafted with the original thread's details in it.

Microsoft TeamsAsk GlimmerFacilities · SalesIllustrative
AK
Aisyah KamalTue, 8:05 PM

@Glimmer I have this bad feeling we've been sending quotes and just… never following up. Can you check the last month, who got a quote from us and heard nothing since?

GlimmerBotTue, 8:13 PM

Your feeling is right. Of 23 quotes sent in the last 30 days, 9 were never followed up, combined value S$41,200. Four of those nine opened the PDF more than once, which usually means still deciding. The warmest is Averlyn Serviced Offices: quoted S$1,450/quarter for aircon servicing across 2 floors, opened the quote three times, last reply was them asking if weekend works are possible, we never answered.

Follow-up email, Averlyn Serviced Offices
Hi XXXXXX, following up on our quote of 14 Jun for quarterly servicing of your 2 floors at XXXXXX. On your question, yes, we can schedule the works on Saturdays before 1pm at no extra charge. Happy to hold the quoted S$1,450/quarter until end of the month. Shall we lock in a first visit?

I've queued similar drafts for the other 8, each referencing their original thread, they'll sit in your outbox for approval, nothing sends on its own. From here I can flag any quote that hits 5 days with no follow-up.

AK
Aisyah KamalTue, 8:18 PM

Approved the Averlyn one, will go through the rest tomorrow. Turn on the 5-day flag please 🙏

GlimmerBotTue, 8:18 PM

Done, sent to Averlyn, and the 5-day flag is on. watching 23 quotes

Sales and marketingFounders and GMs

Which promo actually sold anything

Marketing reports likes and reach, the boss asks about sales, and nobody has ever joined the two. Budget goes to whatever felt busiest, not what produced paying customers.

Likes are not a currency. Last month's campaigns, joined against what the till and the webstore actually took in.

LarkAsk GlimmerHomeware · MarketingIllustrative
GT
Grace TohMon, 9:15 AM

@Glimmer budget meeting at 11. Of last month's promos, can you tell me which ones actually brought in enquiries and sales, not engagement, actual money?

GlimmerBotMon, 9:26 AM

Joined each campaign's enquiries (WhatsApp + webstore, matched by promo code and link) against Shopify and the POS. June, side by side:

CampaignSpendEnquiriesSales
EDM to past customersS$021S$6,380
FB ad, sofa bundleS$45034S$1,140
IG giveaway (1.8k likes)S$1205S$260

The quiet EDM to 640 past customers outsold everything combined, 12 orders, S$6,380, zero spend. The giveaway got the likes and almost none of the money. Caveat: 3 walk-in sales mentioned "saw it online" but used no code, so I couldn't attribute those, the true numbers are slightly better than shown, not worse. Want a one-slide version for 11am?

GT
Grace TohMon, 9:29 AM

Yes to the slide. And I guess we're doing more boring emails and fewer giveaways 🎉

In your industry

More jobs for this team

F&BThe 11pm catering enquiry, quoted by 11pmCatering enquiries land on WhatsApp after close and get answered mid-morning, by then the customer has booked elsewhere. Every quote needs menu, headcount, Halal handling and a delivery slot before it's worth sending.Retail and e-commerceEvery channel's DMs answered while staff serve the floorStock enquiries land on WhatsApp, Instagram, Carousell and Shopee chat all day, and go stale while staff serve walk-ins. By closing time the customer has already bought from whoever replied first.LogisticsOvernight freight enquiries, quoted by 8 AMQuote requests arrive as email threads with dims, weights and postal codes scattered across five replies. By the time someone pieces it together and prices it, a faster competitor has the job.Manufacturing and wholesaleFirst-pass quotes while the engineer is on the floorRFQs with drawings sit in the inbox for days because only one engineer can price them, and he's usually on the shop floor. Customers chase, and some stop waiting.Education and enrichment10pm enquiries answered before the centre next doorParent enquiries land on WhatsApp, Instagram and Facebook after the kids are in bed. By the time the front desk replies the next morning, the trial class is already booked with the centre down the road.Real estateSix overnight enquiries, replies ready by 7amPortal enquiries land at 10pm and get answered after lunch the next day, by then the enquirer has booked a viewing with the listing next door. On PropertyGuru and 99.co, reply speed is the listing.Real estateWho saw what, who went quietAfter a weekend of viewings the pipeline lives in two dozen WhatsApp threads, nobody remembers who saw which unit, who was promised a floor plan, and who's gone quiet since.Recruitment and staffingThe runner-up from March, remembered in SeptemberEvery closed role leaves behind a great second-place candidate, who is then forgotten in the ATS. When a matching role opens six months later, consultants start sourcing from zero instead of from people who already said yes once.

One job, before and after

The pipeline number for the boss

An example week for an interiors firm that sells over WhatsApp. We count your own hours on the first call.

Today

The boss asks for a pipeline numberBoss
Scroll 47 chats and note each deal in a sheetSales exec
Find the leads that went quietSales exec
Give the boss the pipeline numberSales exec

With Glimmer

The boss asks for a pipeline numberBoss
Glimmer reads every chat, fills the sheet and flags quiet leadsAI
Give the boss the pipeline numberSales exec

Your systems

It works with what your sales team already runs

Nothing gets replaced. Common tools connect through connectors we have checked. For the rest, we build the connector with you, or Glimmer uses the website the way a person would.

LarkMicrosoft TeamsSlack
Google SheetsPOSFacebook adsInstagramEmail newsletters

You stay in charge

You choose what needs your OK

  • Messages to customers can wait for youGlimmer drafts the nudge and the follow-up. They go out only when you approve them.
  • Deals it cannot check stay out of the totalSuch as two chats that moved to a colleague's personal number.
  • New team rules can wait for the ownerSuch as "quotes above S$5,000 need the head of sales". The rule applies only after the owner approves it.
How approvals work

Singapore grants

The government pays part. You pay the rest

A first AI build for one job is the kind of project Singapore's AI grants were made for. GenAI x Digital Leaders from IMDA covers a focused first build of up to S$20,000. We help you apply.

Check your grant in 60 seconds

How we start

One team, one job, about 3 months

We pick the job that costs you the most hours, build the first agent with you and hand it over. Your team runs it after that.

See how we start

Questions owners ask

Straight answers, before you book a call

Our deals live in WhatsApp, not a CRM. Is that a problem?

No. Glimmer reads the sales chats on your WhatsApp Business line and keeps the list in a Google Sheet. Nobody has to key anything in. Chats it cannot see, such as ones on a personal phone, stay out of the total.

Can it tell which promo brought in sales?

Yes, if your sales are in a system it can read, such as Shopify or your POS. It matches each enquiry to a sale by the promo code and the link the customer used. A sale with no code stays out of the count.

Will it message customers on its own?

Only if you let it. You choose which actions need a person's OK, such as a quote or a follow-up to a customer. Glimmer asks the person who made the request, in the same chat. Nothing happens until someone taps Approve.

What about our data?

Your data stays yours. Glimmer runs in your own cloud account, or on a private server we set up for you. We write down exactly where your data goes before we start. What we build for you belongs to you.

What does it cost, and can a grant pay part?

We price it after a call about your work, because the cost depends on the size of the build. Most first builds qualify for a Singapore grant. The government pays part, you pay the rest, and we help you apply. See which grant fits.

Can I try it before we commit to a build?

Yes. Our leadership workshop puts an AI agent in your hands for an afternoon, with no coding. Seats start from S$779. If you then build with us, your company gets S$500 off its first build.

Other industries
F&BRetail and e-commerceLogisticsConstruction and tradesProfessional servicesManufacturing and wholesaleHealthcare clinicsEducation and enrichmentReal estateRecruitment and staffing
By team
Founders and GMsFinance and opsHR and peopleCustomer support
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Bring us the job that takes the most hours in your week

In a 20-minute call we show you how Glimmer would do that job in your business, and which grant can pay part.

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